Improve Your Website’s Effectiveness With Social Media Sharing Integration

Many small business websites miss out on an easy link building strategy that allows website visitors to quickly share website content. This strategy is called social media sharing or social bookmarking.

When I bring social media sharing up to my small business clients, they often tell me they don’t have time for social media. (Which often leads to a lengthy discussion outside the topic of this article…) In response, I tell them that it doesn’t matter whether they use social media or not, because their website visitors probably use social media. And we can make it easy for those visitors to share links to their website all over the place with buttons.

haring Content with and without Social Media Buttons
First, I’m going to share some examples with you. You’ve probably even experienced these situations yourself many times.

In the examples below, I use Facebook, but in reality, the visitor can share content with any social media website such as LinkedIn, Pinterest, Google+, or StumbleUpon.

Which of the following do you think is easier?

Social media sharing works like this:

  • A person visits your website and likes what you wrote on a web page or in an article.
  • They want to share your web page or article with their own friends on Facebook.
  • On your website, they click on the sharing button for Facebook.
  • The visitor’s Facebook feed is update with a link to your web page or article.
  • In comparison, this is what the visitor would do on a website without social media sharing buttons:
  • A person visits your website and likes what you wrote on a web page or in an article.
  • They want to share your web page or article with their own friends on Facebook.
  • They copy the URL of your web page or article from the browser.
  • They go to their Facebook profile.
  • They paste the URL as a link to your web page into their Facebook status.
  • They add an optional comment about the link and then Post it to their feed.

The Pros and Cons of Social Media Sharing

As with any approach in website design and SEO, there are tradeoffs of the best strategy to use. This often depends upon the content on your website and how your website is designed. Here are some things to consider before you dive in.

Pros

Use of social media sharing can add links to your website, increase website traffic, and enhance brand awareness
By reviewing the analytics from your social media sharing, you can determine the most shared pages and the most popular social media sites for your content. You can then use this information for developing future content and social media campaigns.

Cons

Because social media sharing uses code outside your website, it can slow down the loading of web pages
Showing counter buttons on seldom shared web pages can look like you don’t get many website visitors or that people don’t enjoy your content.

Mobile App Or Mobile Website

Mobile devices are quickly gaining in popularity and becoming one of the top platforms for viewing and interacting with websites. They are no doubt a huge consideration to website owners and businesses developing an online web strategy. Questions we often hear from clients are “Do I need a different version of my website for mobile viewing?” and “Do I need to consider building a mobile app?”

Mobile Websites

As a general rule, we believe businesses that are deploying a content-based marketing strategy should focus on their website and, if necessary, slightly adapt their existing website design for mobile usage. Standards-based websites designed with a mobile audience in mind will display and work successfully on most mobile devices with the latest browsers. More often than not, businesses who want to market their products and services online will choose to maintain one website for both mobile and desktop usage. In some cases, we consider delivering a slightly modified website layout using CSS or we develop a scaled down mobile version of a website that has been edited exclusively for the mobile user.

Mobile Apps

Mobile apps, on the other hand, are platform specific – meaning they are built and designed to run on one device and one device only. Apps are typically used if you want to literally “deliver” a product or service via the internet. In the app marketplace, consumers purchase and pay for apps that will perform specific tasks. Generally, apps are not designed simply for marketing. They are designed for delivery and are required if your program requires the use of device-specific hardware such as the camera or microphone.

A well-made app can provide a superior mobile user experience but they are very expensive to develop and maintain. And, they are platform-specific. For example, if want your app to run on the iPhone, Blackberry and Android, you will need to develop 3 different programs. So unless you are ready to keep up with ever changing mobile environments and their supporting development languages, it is just simply easier to maintain your website and optimize it for a mobile experience.

Bottom Line

If you are marketing your product or service and hoping to bring in prospective clients, you will not find them lurking in an app store. But you will find them online searching and interacting with websites and social media. Brand new clients who do not already know about you definitely use the web and websites to find services and products they need. So, if marketing or serving expertise-based content is your primary goal, websites are the way to go.

Top 5 Websites to Learn Web Designing Completely

Nowadays it’s a great trend to learn Web Designing because designing of creative web pages is not just a fun but also a fast way to earn money that’s why newbies run to learn web designing which includes a combination of different languages and software like HTML, CSS, Photoshop, JavaScript more on HTML5 and CSS3. In today’s post I will share some top websites from where you can learn this course complete with examples. I deeply worked on that sites and after investigation and learn many new things myself from that sites I am going to share with you.

W3Schools

Whenever we talk about learn web designing, the first website is w3schools because all the tutorials are complete and updates on this website so this is the best place to learn. You can also test your codes in live editors in this website.

DevelopPHP

Although this is the best site for PHP and web development you can also learn all tools of web designing here. This site also has some Video Tutorials which are extremely helpful because you can learn more by watching live projects.

TutsPlus

This is also a very good website, you can learn complete HTML and CSS within 30 days. You can learn here Photoshop too in a professional way for Free.

Tizag

This is also one of the best websites to learn web designing. It resembles w3schools. You can find live examples and projects with their source codes and explanations with Tips here.

HTMLdog

Well, I think above 4 sites are enough to learn and become expert in Web designing field but HTMLdog is also a good site for beginners where you can explore all the terms of HTML, CSS, and JavaScript.

Tuts2Learn

I notice most of the readers are from India and Pakistan so you learn Web Designing HTML/CSS/JavaScript in Hindi and Urdu languages by watching live projects of websites. This website is newly started by one of my v.good respected friend Wali Khan. I hope you will learn many things from this site.